Dasani Clear

Dasani

The Challenge: Dasani water tends to get polarized reactions from consumers in the US. Is it because of the added minerals, blue and green branding, or is it because the Dasani brand has just become the easiest to pick on? It’s time to change this perception.

The Solution: Creating a campaign focused on Dasani’s recycling and environmental efforts through a new initiative called Dasani Clear. Through this campaign, Dasani demystifies recycling by showing exactly what they’re doing with their bottles, making more than just 100% recycled bottles, and also educates consumers on which plastics are actually recyclable and which ones are literally just single-use plastics.