Alma DDB | Miami, FL                                             September 2024 - Present

Digital Creative

• Produces and edits platform-native video and static content end-to-end—designing visuals, writing copy, and traveling nationwide to direct on-site shoots—for fintech, entertainment, and food & beverage clients

• Leverages real-time cultural and social trend insights to craft concepts and strategies that turned complex offerings into thumb-stopping TikToks, Reels, and other social media content

• Leads a team of creatives to deliver bold, buzzworthy, and culturally relevant work that pushes brands beyond the briefs

Adcker | Miami, FL                                         July 2023 - September 2024

Senior Digital Marketing and Content Specialist

• Develops comprehensive end-to-end marketing strategies to effectively reach target audience and marketing goals

• Spearheads content calendars for multiple brands and influencers, leading to a 42.7% increase in followers for a key brand

• Manages campaigns with 50+ creators monthly, handling all communication and devising content strategies and briefs

Digital Marketing and Content Specialist (July 2023 - March 2024)

• Conducted market research and analyzed data to identify trends and optimize marketing campaigns

• Aided in the development of comprehensive end-to-end marketing strategies to effectively reach target audience and marketing goals

• Spearheaded and maintained editorial calendar for social media platforms for multiple brands and influencers

AdLab | Boston, MA                                            January 2023 -  June 2023

Art Director

• Lead the artistic direction and visual identity for the Boston Symphony Orchestra's event rebrand project, ensuring consistency with the organization's overall brand and style guidelines

• Collaborate with cross-functional teams, including graphic designers, copywriters, and marketing specialists, to develop compelling and innovative advertising campaigns that effectively communicate the event's brand messaging and positioning

• Present creative concepts and ideas to the client, solicit feedback, and refine designs based on feedback received to achieve the client's goals and objectives

Virgin Music - Universal Music Group | Los Angeles, CA                                             June 2022 -  August 2022

Marketing Intern, US Latin

• Worked closely with the Director of Marketing and production team in the preparation and organization of marketing & PR assets and information for music releases to distribute with key stakeholders

• Supported the conceptualization and development of marketing plans and press releases to implement and execute campaigns for multiple artists including Juan Gabriel

• Assisted in the management of Virgin Music US Latin’s social media accounts by attending to the content calendar, developing engaging copy, and reporting insights to manager

NoGood | New York, NY (Remote)                                                   February 2022 -  June 2022

Growth Content Creation Intern

• Conceptualized, created, and executed TikTok content for NoGood's TikTok account by identifying emerging trends to drive innovation, grow engagement, and community size within the platform

• Collaborated with the Community Manager to develop monthly content calendars and content pillars for the clients for data-driven content creation

• Created new and updated existing articles about social media and the creator economy on NoGood’s blog

BAYY Agency | London, UK                                                                   January 2022 -  April 2022

Creative Marketing Intern

• Liaised with internal teams on experiential and digital campaign development from ideation to execution for top-tier clients including Digga D, Tinie Tempah, and Ultimate Champions

• Researched, identified, and managed strategic relationships with key social media influencers and thought leaders and collaborated with them on campaigns, event activations, and content development

• Assisted the creative and production teams in the manual and digital creation of public relations assets, including gifting, to boost brand exposure and build community

The BU COMmunicator | Boston, MA                                                 September 2020 - May 2022

Social Media Director

• Led and managed a team of social media professionals to create compelling content and innovative campaigns for the BU COMmunicator's social media accounts

• Delegated responsibilities and actively participated in brainstorming, designing, and creating new and engaging content, such as the Wednesday Student Takeovers, Fun Fact Fridays, and Weekends in Boston segments across multiple social media channels, including Instagram, Twitter, and Facebook

• Conducted weekly analysis and reporting of engagement and social media traffic to the BU COMmunicator's e-Board, using data-driven insights to optimize content and improve performance metrics

  
  

ELGA de Venezuela C.A. | Maracaibo, Venezuela (Remote) January 2020 - May 2021

Digital Marketing and Social Media Intern

• Created meaningful connections between the company and customers by representing the former across social channels, responding to comments, compiling campaigns, and creating content

• Rebranded the company’s media presence by optimizing brand awareness, improving website and social media traffic, and generating sales leads through visual design strategies and engaging in benchmarking

• Managed the company’s 60th-anniversary social media campaign in teams with Marketing, Advertising, and Graphic Design professionals, by developing, designing, and overseeing social media content