The Challenge: Get young adults who are about to take on new routines, friends, and addresses to feel confident, committed, and connected throughout their journey by inspiring them to choose conditioning as their unconditional community. That’s the Gymshark way.
The Solution: Creating a campaign that revolves around the concept of a “shiver” (a group of sharks) that inspires consumers to find their pack, find their people, find their community. That’s what it’s all about: finding your shiver.
